The Bible is clear that those who obey and live according to God's standards will be blessed and those who do not will be cursed. (I didn't write it! I'm just telling you what it says!) That applies to everyone! God is not discriminatory!
Evidently it also applies to businesses. When JC Penney first founded his company, he operated his business according to Biblical principles, basically "do unto others as you would have them do unto you." As a result his business grew into one of the most successful department store chains the world has ever seen.
Here is a little of his background:
J. C. Penney's father was a farmer and unpaid Baptist minister who taught his children to believe in the Golden Rule. Young Penney wanted to be a lawyer but could not afford college tuition. After high school he worked on his father's farm and found employment as a clerk in a local dry goods store. He moved to Colorado, where he opened his own butcher shop, which promptly failed. He went to work in another dry goods store, and after a few years he was offered the job of assistant manager at a Wyoming shop called the Golden Rule Store. The store's name reflected his own philosophy of life, so he believed it was God's will that he take the job.NNDB. com
When the Golden Rule Store proved prosperous, Penney was offered a chance to buy a one-third share in a new store, in Kemmerer, Wyo. The price was $2,000, and he had only $500 in savings, but he signed an I.O.U. for the rest. The Golden Rule Store in Kemmerer opened on 14 Apr 1902, with manager and co-owner Penney living in the attic, and it is now considered the first store in the Penney chain. Within a few years Penney was a partner in three Golden Rule stores, and in 1907 he bought out his partners.
His stores were among the first retailers to offer "one price for all" instead of haggling on almost every sale, and Penney set the price low enough to earn "a fair remuneration and not all the profits the traffic will bear". He instituted a profit-sharing program for store managers, which was later expanded to include all employees. Within seven years he had twenty-two stores, and in 1913 the business was incorporated as J.C. Penney Stores Company, keeping "the Golden Rule" as an informal motto. For many years he oversaw the company's hiring, and explained his philosophy as, "Give me a stock clerk with a goal and I'll give you a man who will make history. Give me a man with no goals and I'll give you a stock clerk". When the owner of his home town dry goods store retired in 1927, Penney bought the Hamilton, Missouri, store where he had first worked, and made it Penney's 500th store.
About a year ago, JC Penney abandoned the founder's set of principles and hired a known gay activist as their spokesperson. They then proceeded to publish both Mother's Day and Father's Day advertisements featuring gay parents playing with their children. This caused a violent reaction from the public, most of which support more traditional thought. Here is an excerpt from an article written by the Family Research Council.
J.C. Penney has lost its way--and in the process, its profits! "Is J.C. Penney trying to become GayC Penney?" ABC News is asking--and so are customers. In the last several months, the company once known for its Christian roots has undergone a radical transformation. It started last year, when J.C. Penney hired Ellen DeGeneres, a vocal proponent of same-sex "marriage," as its spokesperson.
The choice drew fire from several people who thought DeGeneres was a departure from the store's longstanding values. When organizations like American Family Association's One Million Moms complained, J.C. Penney's new president, Michael Francis, stubbornly dug in his heels. On Mothers' Day, the company shocked consumers with a blatant endorsement of homosexuality in an ad that featured two moms. The grassroots protested again. J.C. Penney responded with another same-sex ad for Father's Day. Underneath, the text read, "What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer, and hug giver--all rolled into one. Or two."
As Ford Motors will tell you, siding with radical homosexuals has its price. And in J.C. Penney's case, the cost is about $163 million. According to the Wall Street Journal, J.C. Penney's stock "has lost more than a third of its value since a disastrous earnings report in mid-May, when Penney's posted a $163 million loss and said sales fell 20% in the first three months of its fiscal year." CEO Ron Johnson also admitted that Father's Day sales were a bust. "Penney's shares fell 8.8% Tuesday to their lowest level in a year, [and] store traffic was down 10%."
Obviously, the company's far-Left approach is driving away shoppers--and its executives. Michael Francis was fired after just eight months on the job. Whether J.C. Penney will learn from its mistakes is yet to be seen. But its freefall should serve as a warning to other companies who are itching to jump on the same-sex bandwagon. Catering to homosexuals may earn you a pat on the back from the Human Rights Campaign, but in the long term, it's bad business. Americans want corporate neutrality in the culture wars, and when they don't find it, they'll go elsewhere--like my family has done with J.C. Penney. Shoppers are shrewd enough to know that speaking up is important--but sometimes what speaks the loudest is their wallets."
I just don't understand this!! WHY do corporations feel that they must take a stand and draw a line along the issue of sexual preference?? Wouldn't it make more sense to donate charity dollars to a charity that directly benefits ALL of it's customer base? There are oodles of charities that money could be given to that wouldn't ostracize any one people group. Medical research and social programs to benefit the poor who could then maybe afford to shop at their stores would be an excellent choice! I don't care who or what anyone prefers to sleep with! It's TOO MUCH INFORMATION and a matter between them and God alone. Please close the doors of your bedrooms and adopt the motto "what goes on in the bedroom, stays in the bedroom!"
God said that "righteousness exalts a nation, but sin is a reproach to any people." And evidently it is also a reproach to businesses as well. Perhaps Pepsi, Betty Crocker, Oreo, Gap, Office Depot and all the others who now have decided to support same sex marriage ought to stand up and take notice!
If JC Penney were alive today, he would have eaten at Chick-Fil-A today in support of Biblical values, in support of free enterprise, in support of our first amendment right to have an opinion and to not be bullied by those who disagree, in support of the traditional values that have built this country into the great nation that it is-for now. He would decry the decisions made by the company that he spent his lifetime building and would certainly recognize that pandering to small, but loud, and divisive minority is bad for business.
JC Penney is often lauded as a great example of how to successfully build a business, I'm sure even by his own executives. Perhaps instead of making him an idol, they should follow his example instead.